Reuters news service carries the announcement that Provision Interactive Technologies has signed a three-year agreement with several independent Hispanic grocery store chains to install 3DEO Reward Centers in 47 locations in Southern California.
The 3DEO Reward Centers are kiosk style displays that project 3D holographic images and give customers promotions, sweepstakes and coupons for products and services. The logic behind starting this program in Hispanic markets is that in-store coupons are well accepted by this demographic with redemption rates close to 30%, as compared to 9% the industry average for other shoppers.
OK, I'll admit this isn't the future of advertising as depicted in Bladerunner or Minority Report, but we are getting there, slowly.
It's easy to imagine other applications for this technology such as having displays outside stores to entice shoppers inside with 3D displays of their merchandise (and just wait until the California-based adult entertainment industry gets its hands on this technology. . .).
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